Friday, August 12, 2011

A new approach to the unemployment line - Social Media!

As part of my reading to assist in building the marketing and branding position of the construction company I'm working with, I was inspired to use these same techniques to market something I'm really in need of "selling" - ME! I felt like it was time to break out of the cover letter, resume, boring, boring, boring routine and exercise my marketing skills!

So, to do this, I launched accounts on Twitter, Facebook, about.me and, of course, Blogspot to profile my skills, traits, personality and professional life. I will be blogging, tweeting and posting on topics related to marketing, design, advertising, branding, public relations and the like.

To start, I created a fan page on Facebook to be my public profile for prospective employers. While I have nothing to hide in my personal profile, I didn't really think that they would want to read about the kids' activities or follow my Farmville progress!

Once the page was created, I asked my friends to support my cause by posting the following to my personal profile:
OK, friends! I need your help! I'm trying a new approach to the unemployment line - social media! To help me out, visit my page (http://on.fb.me/nxt4QV), "like" the page and add a comment, quote, etc. that would be your endorsement of me. My focus is on media, marketing, branding, public relations, copy writing, advertising, etc.
If you can speak to either/both of my personal and professional attributes including (but not limited to!) writing, creativity, design, creation, communication, professionalism, character, organization, etc., that would really help me out! My plan is to link this page, my Twitter page and about.me page via QR code to put on application materials. Thanks in advance for your help! ~C
Next up, I created a Twitter account and linked it with my Facebook page. The content of my Facebook feed and Twitter account will be essentially the same, as one will post to the other and vice-versa, but is simply another outlet for my information.
Finally, I created a QR code that takes you to the about.me page I created (which, as of this writing is still in progress...why is it you can't find any decent pictures of yourself when you really NEED one??). On my about.me page, I plan to profile some key attributes and skills as well as create a memorable plug in the minds of prospective employers. I'm thinking a story to stick in their mind will do the trick! I also linked my blog (see it at http://christinacox.blogspot.com/), Facebook page and Twitter account from this page so it became one-stop shopping for viewers.

Do you have ideas on what else I should include or things I should consider? Post them in the comments below and help me make my online marketing plan thrive!

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